How To Evaluate An Affiliate Program


Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers www.proudmedia.com">affiliate program management & consulting services and the other www.affiliate-program-review.com">affiliate program reviews, tips and resources.


MORE RESOURCES:
iStock photo If the last couple of months has taught us anything, it is that, in the words of the Bard, one swallow doth not a summer make. There have been many days when stocks have opened significantly higher, bringing hope that we have turned the corner, only to plummet again the next day, or even later in

We see the other shoe drop this morning on one of the most important domestic inflation metrics there is the 160 Consumer Price Index CPI the flip side to the Producer Price Index PPI released yesterday before the opening bell The CPI for November was unchanged from the previous month

Twin economic reads from this morning and next are among the highest weighted indicators of U S economic inflation the 160 Producer Price Index PPI 160 released ahead of today s opening bell and tomorrow s Consumer Price Index CPI Both sets of figures arrive before next week s

Shutterstock photo After over thirty years in and around financial markets, I feel that I have seen most things. I am certainly no stranger to volatility, having spent nearly twenty of those years in interbank forex dealing rooms around the world. Even so, this year feels unusual. The two bouts of chaos in the

By Avi Gilburt, ElliottWaveTrader.net This past week was quite interesting, as well as volatile. On Monday, we had a huge gap up right into the initial resistance region we had on our charts in the 2810-15SPX region. In fact, the futures struck a high of 2813ES, and then turned down. Well, when the trading day

We start a new week of trading waking up to lower market closes across the Pacific with Asian indexes like the Nikkei in Japan 2 and Hong Kong 1 2 This came on the heels of big drops in Chinese imports and exports which fell precipitously from the month of October to November

US Census says manufacturing new orders declined in October. On the other hand, the Federal Reserve says Industrial Production subindex manufacturing improved in October - but the year-over-year rate of growth slowed. Part of the difference between US Census and the Federal Reserve's views on manufacturing:

Fresh economic data in the form of new 160 non farm payroll numbers 160 for November have been released this morning by the Bureau of Labor Statistics BLS and the results have swung pre market futures into the green This is interesting considering the headline number of 155K new jobs

If you have a set of specific set of skills, look no further than the Midwest for your next job. With lower unemployment and higher job-opening rates that the rest of the country, the Midwest now finds itself in a situation in which it significantly lacks skilled workers. Although the economy in nine Midwestern and

Over the last few days, there has been some talk about an ominous sounding technical chart pattern that has looked imminent for a while, and if the S&P 500 closes anywhere close to the levels indicated by futures this morning, will be achieved today. This thing is known as a “death cross,” which, admittedly, sounds

New private sector 160 ADP 160 ADP 160 payroll numbers 160 for November have come out this morning one day before non farm payroll results from the BLS government survey will be released and for the first time in recent memory these figures have come up a bit short of

The oil market is understandably in a state of suspense this week, eagerly fixated on the events unfolding in Vienna. But regardless of what happens, the market is in for a potentially rough ride as we head into 2019, with a series of economic headwinds threatening demand. The S&P 500 is set to peak, corporate

By Avi Gilburt, ElliottWaveTrader.net Recently, one of my members of  Elliottwavetrader  was in attendance at the 32 nd  Economic Outlook Symposium hosted by the Federal Reserve Bank of Chicago. On the first day, he sat in a room with 150 economists. When asked how many see a recession in 2019, all of two hands

Shutterstock photo So you think you're having good times With the boy that you just met Kicking sand from beach to beach Your clothes are soaking wet But if you look around and see A shadow on the run (on the run) Don't be too upset because it's just a paper sun - Traffic, Paper Sun Paper Sun was the

As Wall Street keeps its doors closed today in remembrance of George H W Bush the U S s 41st president and father of George W Bush the 43rd Tributes abound as market activity ceases for the day including a planned speech by Fed Chair Jerome Powell this afternoon which has been cancelled

Alopa.com ©