How to Evaluate an Affiliate Program
There are thousands of affiliate programs offering wide range of benefits to their affiliates. However, many of these programs and the claims they make are not to be trusted. Good affiliate programs provide tremendous earning opportunities, but they need to be evaluated to distinguish them from doubtful ones. There are several factors to consider before someone decides to join any affiliate program.
Products: Organizations which operate affiliate programs generally have some products to sell. These products can be in form of physical products, e-products or services. It is important to ascertain that the organization has some products to sell and that it recruits affiliates to help them in running their business. One should be very careful with any organization that has recruitment of affiliates as their main business. It is best to avoid such organizations because their affiliate structure is like a house of cards which can crumble at slightest impact.
The organizations which have products to sell and market them thru affiliate programs cut down on the cost of advertising and distribution. This amounts to considerable savings which they share with their affiliates. If a new affiliate is already familiar with the products, this can be helpful but this is not a necessary pre-condition to join affiliate program. New affiliates can learn about the products quite fast.
Organization's Track Record : It is not difficult to find out about the organization before joining it affiliate program. Search engines are one of the sources which can be used for this purpose. Verifying the testimonials presented by the organization is another source of information. The organization should have proven track record of operating their programs for several years successfully. If the organization is new or just starting, the person starting the program should be well known with good credibility. This is precaution against joining organizations which promise get-rich-quick scheme and then disappear.
Support Available to Affiliates : Most of the new affiliates joining any affiliate program are new to the field of marketing on the internet. They need guidance and support for promoting their business and earning money for themselves. It is in the interest of the organization to help their affiliates to succeed. These organizations are in their business for considerable longer time than the affiliates, are more knowledgeable about their market and about the ways of promoting their products. They are in best position to provide their affiliates with proper guidance. Many organizations have excellent support system by way of trainings, tutorials, articles, books, marketing plans, marketing tools, forums just to name a few. These are generally available from websites accessible to the affiliates.
Apart form the promotional material and information available from the website, personal guidance can be vital. A new affiliate may not be familiar with all the resources available and will look for mentoring at least in initial stages. It should be remembered by the affiliate that her success will add to the success of the organization, the organization is obliged to help her.
Payment : Another factor to consider is the mode and frequency of payment to the affiliates. The affiliate should make sure that this suits her. Just to give an example - many organizations make payments thru PayPal, but PayPal does not transmit money to all the countries. Such details should be checked before putting time and effort for any affiliate program.
Affiliate Structure : There are many different ways in which organizations build up their affiliate structure. Many organizations have single tier structure in which affiliate is only paid commission for sale. Other affiliate structures are 2-level or multi-level deep in which the affiliate earns also from the efforts of personally sponsored members. In turn, the affiliate is expected to help her sponsored members to earn for themselves. This is one great feature of multi-level marketing leading to leveraged earning. You can read my article on leveraged earning at this URL :
There are still more variations in the structure. Some organizations allow a limited number of affiliates directly under each affiliate. There is no "ideal" affiliate structure. But it is important to have clarity in the structure and the affiliate should understand the structure.
Compensation Plan : There is lot of variation in compensation plans starting from simple commission to more elaborate plan in which affiliates additionally earn thru the efforts of their sponsored downline members and also from a common pool. I personally favor plans which have provision for leveraged earnings where teamwork really counts. Residual earning is another attractive feature of affiliate marketing which can build into sizeable income over a period of time. I am not against any compensation plan so long as it is understandable and appears reasonable. You have perhaps noticed that I have put this factor as the last consideration. However it is an important consideration after all other considerations are found acceptable.
Persistence Pays - It takes time to build up business with any affiliate program, no matter how good the program appears. After joining any affiliate program after thorough evaluation, one needs to stay with the program giving it time to build the earning. Get-rich-quick scheme do work some times but they are rare exception rather than the rule and cannot be depended upon.
This small slogan should be ingrained in the thinking when someone joins an affiliate program:
Sanjay Johari regularly contributes articles on small business to various ezines. Come to International Success Mentoring! Earn while you learn - join the longest running internet business opportunity, because it works.
For the last several months, the authors of the Cass Freight Index have voiced economic concerns : While we are still not ready to turn completely negative in our outlook, we do think it is prudent to become more alert to each additional incoming data point on freight flow volume, and are more cautious today than
This week has been a worrying one for investors. Futures are indicating a bit of a bounce back early this morning and if that holds, the net effect of the last five days’ trading will not be that bad, with the S&P 500 losing only around one percent on the week. What is concerning is in part the way that has
We wake up this morning to a Friday pre market seemingly taking a breather from its negative sentiment most of this trading week and last with a little bit of everything to feed the kitty a softened tone on U S China trade tensions new Durable Goods orders and news from the U K that
Pre market futures are once again in the red this morning following Asian markets tumbling overnight The trade issue on either side of the Pacific Ocean especially with regard to the tech sector continues to wallow in something close to turmoil at this hour as the trade war between the U
The Tax Cuts and Jobs Act gave big business a permanent tax cut and some, but not all, small businesses a temporary tax reduction. What's wrong with that
More retailers are reporting quarterly earnings results as calendar Q1 earnings season finally puts itself in the books Plus we look forward to parsing through the released minutes from the Federal Open Market Committee FOMC which had decided not to raise or lower interest rates at
Yesterday, the White House announced a complete embargo on the Chinese tech company Huawei. There have long been suspicions in the U.S. that Huawei are using their U.S. tech sales to in some way benefit the Chinese government, and the tensions that produced finally came to a head yesterday with the ban. That ban
It s a slow day for new economic data this morning and we ve yet to hear anything newly definitive regarding the U S China trade war at this point today but there are plenty of new quarterly earnings results from a number of retailers Interestingly the following stocks all currently
Overview: Equities are paring some of their recent losses. The MSCI Asia Pacific Index is posting its first back-to-back gain in a month, led by a more than 1% rally in China. Heightened prospects for an Australian rate cut in a few weeks helped extend the run in the local equity market to a new record high.
Major U S tech companies are taking the next step in the U S China trade war refusing to supply parts and technology to Chinese telecom giant Huawei 160 Intel 160 INTC 160 Qualcomm 160 QCOM and 160 Alphabet 160 GOOGL 160 are declining shipments of computer chips
After a three-session rally from Tuesday through Thursday that almost erased the 700+ point decline suffered on Monday, U.S. stocks ended Friday’s session on a downbeat note as reports emerged that trade negotiations between the U.S. and China had reached a stalemate. “Scheduling for the next round of negotiations
Sea container imports continue to indicate a weak (but possibly improving) U.S. economy. On the other hand, the rate of growth for export containers improved this month - with year-over-year growth (comparing April 2018 to April 2019) deep in expansion. Export growth generally correlates with the global economy.
“Headline risk” is a well-known phenomenon in trading and investing. Investopedia defines it as “the possibility that a news story will adversely affect a stock's price” or, as they point out, the stock market as a whole. I would add another danger: That headlines can prompt people into making trades that make
Following a Thursday trading session where all systems were go strong economic data better than expected earnings results from 160 Walmart 160 WMT 160 and elsewhere and a perceived cooling of tensions in the U S China trade war Friday s pre market paints a different
More economic data this morning brings more grist for the mill in the markets plus we see Q1 earnings results from big box retail giant 160 Walmart 160 WMT And for the first time in a while everything seems to be coming up roses Initial Jobless Claims 160 fell by 16 000 to 212K