Internet Tip of the Week: Reality Check


Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need, and even throw in a free web page. How can I loose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all the checks that will roll in. Your web site will be carried by the search engines, you have the "pre-written" ads ready to go - how can you lose?

A few ads are placed here and there, and the responses "trickle in" but there are few, if any sales. Time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know from the URL (address of your web page) what it is already?

They won't. Am I saying that affiliate programs don't work? No - I am saying that the tools they provide "don't cut the mustard". It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what are the odds of them coming back to you to buy? Slim to none.

So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six" the affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also change the content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.

The next step is to try to get a listing on the search engines. Now, think about this. There are most likely several thousand people who have an identical web site to the one you get as an affiliate. What do you think the odds are of someone "stumbling across" your site when surfing the web? Again - slim to none. But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.

Now - can you use a site that is not your own domain? While not the preferred route to take, it is "head and shoulders" above the link you get from the affiliate program. Most ISP's give you web space free. Learn a little HTML code and you're in business. Or, if push comes to shove, hire someone to do it for you. Let's face it, if I see a URL that I recognize as an affiliate program, and I've been there before, I will simply "click away".

The old saying, that if "salespeople sell themselves first, the sale of their product or service, follows shortly thereafter" is certainly true. Establish yourself on the web and in the newsletters/ezines as someone who can be trusted, and is knowledgeable in their field. If people get to know and trust you, your recommendation to join your affiliate program will carry a lot more weight.

Now that you have control over your web page, you should have a guest book that visitors can sign. Now you have their email address. Folks, these are literally worth their weight in gold. You can now send them email about upcoming events on your web site, and not be accused of spamming.

Run a contest on your web site - the prizes don't have to be off the wall. An ebook (and there are a number available for free) can be your prize - and again more email addresses. Write a free newsletter/ezine and publish it on a regular basis - even more email addresses. As long as there is content of interest, they won't mind a gentle reminder to visit your web site.

Consider a "non-competing" partner to help you with the site or to write articles for the ezine. It makes no difference to you if there is another link to another affiliate program on your site. If they are willing to share the work in return for the link, it is to your advantage. The key here is "non-competing".

So - are affiliate programs a sure thing? If you simply join and sit back waiting for the money to flow, no. If you are a "take charge" type of person and are willing to work a little, it can be a great opportunity.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.

Subscribe at: adv-marketing.com/business/subscribe2.htm">http://adv-marketing.com/business/subscribe2.htm.


MORE RESOURCES:
Three retailers help bring Q2 earnings season to a close this summer with mixed results across the board Earnings reports are all we have to go by so far this week with Existing Homes Sales Weekly Jobless Claims and a Jackson Hole Symposium on deck through the remainder of the week

Recessions are a fact of economic life. Capitalist economies are cyclical in nature, and while periods of expansion can last for differing amounts of time, they never last forever. Nor is there just one thing that always brings them to an end. However, there are often similarities in the conditions that lead to

We expect very few clues to influence investors not just here in pre market Monday but for the entire week Last week brought more economic data than we d seen for weeks now we ve got a couple weeks longer until August reads in employment etc begin to hit the tape Major U S indexes

This past week, the Bureau of Labor Statistics (BLS) released productivity and costs for 2Q2019. The bottom line was that the year-over-year productivity growth slowed. My view of productivity is very different from the headline view. Productivity calculations are complicated -  far too complicated  for

As we get ready for the next decade, there is reason to believe big changes are coming. The next 10 years of market activity could look wildly different from the last 10. Many investors will find themselves unprepared. According to legendary hedge fund manager and macro investor Ray Dalio, it's possible to

Ending a volatile week in the markets that will barring a major reversal in sentiment today end up a percentage point or two in the negative That s still OK overall what we d rather not see are more down legs ahead of nex t earnings season which doesn t even begin to trickle in

During periods of volatility such as we are currently experiencing, investors with a contrarian bent like me start thinking about what to buy when things settle down. There are two ways of approaching that: either you look at the hardest hit stocks on the basis that they have further to bounce, or those that have

Following the biggest selling day in a long time 3 among major U S indexes we see a plethora of new economic data hitting the tape during the early market hours this Thursday among them Jobless Claims as nearly every Thursday Retail Sales Productivity and Unit Labor Costs and more

Oil prices  rose sharply  on Tuesday after President Trump decided to delay tariffs, recognizing the negative impact tariffs would have on the U.S. economy. But by Wednesday, oil prices crashed again, as financial markets see the risk of economic recession rising in spite of the tariff delay. The closely-watched

Most people have a simple and basic understanding of what a yield curve inversion means. They know that it is unusual and every headline tells them that its bad news for the economy. Some are even aware that when a yield curve inverts, long-term interest rates fall below short-term interest rates as investors

One of the most common misconceptions among retail traders and investors (that’s you and me, people who trade and invest with their own money from home, rather than those who are paid to play with other people’s money) is that those that work in the market are all super intelligent people, making complex calculations

U S stock futures plummeted ahead of trading on Wednesday after a key Treasury yield curve inverted signalling an impending recession The yield on the 10 year Treasury note slipped below the 2 year rate Traditionally this is believed to be a reliable indicator that a recession is around

U S equity futures retreated as Hong Kong s political and Argentina s financial scenario dented investor sentiments The Hong Kong international airport known to be one of the busiest cargo airports was shut down due to heavy protests In fact almost 5 000 protestors flooded the

U S stock futures plunged ahead of trading on Monday on concerns that the lingering trade war between the United States and China could push the global and domestic economies into a full blown recession The Dow lost around 150 points after Hong Kong International Airport terminated all

The relationship of consumer credit to the economy is not well understood. This confusion has many thinking that there is a consumer debt crisis underway. According to  Investopedia : Consumer credit use from month to month  is  closely measured by economists because it  is  considered an indicator of 

Alopa.com ©