Affiliate Marketing Nightmare - Dont Let This Happen To You!


Everyone knows that affiliates can make or break a company's success rate. Ken Evoy has a whole army of people motivated to earn click-through commissions on his Site Sell program. Marlon Sanders and Yanik Silver have made fortunes with (and for) their affiliates.

"If you've got an e-commerce website," I was frequently told by my internet savvy friends, "you have GOT to have an affiliate program." I took that to heart. "Ok!" I said, and when I created www.ArticleMarketer.com, I made sure that I developed a compelling offer for affiliates.

So what's the nightmare? Here I had created the perfect program for affiliates and what kind of results was I getting? None. Nada. Zilch. A big fat zero. There was no lineup of affiliates banging at the door.

Has this happened to you? Is your affiliate program going nowhere? Here is the step-by-step analysis of what makes an affiliate program take off, and how my results were impacted by each one.

Offer a good deal - make it worth their while

Affiliates will not promote your product because it "feels good". An emotional payoff might be sufficient for non-profit organizations or political campaigns, but that's not enough in the cold, hard world of e-commerce. Affiliates are looking for products and services that quickly convert to sale.

Affiliates don't mind pre-selling your goods to their lists and visitors, but you have got to make it worth their effort. Don't be cheap. Give your affiliates a good deal. Unless you're selling Lear Jets or Rolls Royces, that 5% commission you are thinking about isn't going to get anyone excited about being your representative.

How did I fare against this point? I nailed it. I made sure to offer 50% commissions and a lifetime customer program. Residual and recurring revenue are automatic. For any customer that one of my affiliates sends to my site, they get paid. Not just on the first sale either. They get paid every time that person spends money, renews a subscription, or buys something else.

But evidently that was not enough. I had my program set up to offer a good, profitable deal for affiliates. So I moved to the next point:

Provide personal service - be responsive

Affiliates are your business partners, not cattle to be herded. Treat them with respect, provide them with the tools they need to be successful, and be responsive when your affiliates ask for help, guidance or tools. In the end, it will make things better for you. Make sure you take care of your affiliates.

Well I am a naturally outgoing guy, so I have a tendency to reach out to customers, partners and business associates. It's just who I am. I like people. I send email, write articles, post in the blog - I'm a communicative guy. I've got my phone number on the site, and I personally answer my phone. So personal service couldn't be my problem. But still, why weren't people signing up to be affiliates? I moved on to the next point:

Why You?

It's likely that you're not the only company offering the chance to sell a product or service like yours. Give your prospective affiliates a reason to choose your program over your competitor's. Do you do it faster, better, cheaper? Why is it going to be easier and more profitable to sell for you than for someone else? Why do you deserve their attention? Why do you deserve the attention of their visitors?

With 20 years of direct sales under my belt, I certainly know how to craft a presentation to crush my competition. I put direct comparisons to other article submission services right on my home page. I created an instructional video to make it easy to submit articles. Audio prompts explain every step of the way. I have a long listing of places that articles are submitted. There is no reason someone would want to do article submission on their own (because it's tedious) or with any of my competitors (they don't have the reach, and their prices are exorbitant) so I knew that there was no problem in this area. So I moved on to the final point.

Promote! Promote! Promote!

You have to be as diligent in promoting your affiliate program as you are in promoting your products. You have to let people know that you've got a great deal for them. You must let people know that you have an affiliate program, you must provide tools, banners, graphics, articles, ads, and links that they can use to drive traffic to your site.

This was my problem. I was suffering under a "If you build it, they will come" delusion, and it almost killed my response. I didn't even know how hidden my affiliate link was, until I had a conversation (remember, I'm a talkative guy) with a new affiliate. She was an existing customer. She had been to the site, pored over it, in fact, and had asked questions. She had used our services, so when I asked her what prompted her sudden interest in joining the affiliate program, I was shocked by her response. "I didn't even know you were set up for affiliates until I read it Michael Campbell's Internet Marketing Secrets newsletter. (www.internetmarketingsecrets.com) When I saw that he was telling people how great your service was, I said, "Hey, I can do that!"

So it wasn't until I started promoting the service that I discovered how important it is to promote the affiliate program as much as it is to promote the article submission service itself. To ensure that it's easy to find, I have moved the affiliate link on my site. It's now prominently displayed right in my main navigation and clearly marked "Become an Affiliate".

I hope that you'll take this story to heart and implement these four techniques. Start by adjusting your program, make sure you talk with your customers, check your value proposition, and then begin trumpeting your affiliate program from the rooftops. You'll see a quick improvement in your affiliate sign ups!

Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Article Marketer website drives thousands of targeted web visitors to your site by distributing your articles to editors and publishers around the world. Try it for free at www.ArticleMarketer.com">http://www.ArticleMarketer.com.


MORE RESOURCES:
We start a new trading week with a Monday free of economic markers at least on the domestic level Overseas a key early indicator is the German IFO business survey for March and it was released during regular trading in the Eurozone A headline of 99 6 was ahead of the 98 5 expected and also

Persistent uncertainty regarding the strength of the global economy, combined with mixed conviction over the yield curve , pressured U.S. stocks Friday, sending Dow Jones Industrial Average lower by triple digits. Fear of a recession, which sent bond prices soaring, killed hopes ignited only a day before by a

Every week, I have been forecasting a slowing economy based on the significant decline in rail movements. This week I add sea containers and truck transport to the list. Transport overall is strongly suggesting the economy is slowing. The February year-over-year import/export container count growth was

Pre market futures are down at this hour following downward trading across the globe overnight The Dow is currently registering 150 points in the red the Nasdaq is down 325 points and the S amp P 500 14 The 160 Purchasing Managers Index PMI 160 in Germany came in disappointingly

Following the recession, central banks around the world used bonds of various kinds as tools in their attempts to reflate the global economy. With hindsight, that seems to have worked, even despite fiscal policies that were generally unhelpful. But there has been one big negative. The massive purchases of bonds

Like most Thursdays today s pre market brings us fresh 160 Initial Jobless Claims 160 data with results close to where they ve been for most of 2019 thus far 221K last week amounts to a drop of 9000 claims from the previous week s slightly upwardly revised 230K Still toward the upper

By Colin Symons, CFA There are two basic ways to invest in the market. You can either stick your finger in the air and invest however the wind is blowing or you can have a process, a lens through which to view a broader spectrum of factors to invest assets. It seems obvious to me which way makes the most sense,

The Federal Open Market Committee FOMC or The Fed are finishing up their latest two day meeting today These are the events whereby interest rates are raised lowered or kept at current levels Right now and since the last Fed raise in December of last year rates are at 2 25 2 50 This

Shutterstock photo One should always be careful not to overreact to earnings reports that are released outside the “season,” the few weeks after the end of the calendar quarter that sees the bulk of corporate earnings released. The demands of the twenty-four hour news cycle means that they tend to attract a

By Avi Gilburt A few weeks ago, I wrote an article entitled “Bonds Setting Up To Skyrocket,” and boy did I get a lot of pushback in the comments section. And, when I see so many who are still very bearish of bonds, it tells me that I am likely on the right track with my expectations for higher in the coming

By Samuel Smith BySamuel Smith See Samuel s earlier article on Brookfield Asset Management BAM here See Samuel s earlier article on Brookfield Asset Management BAM See Samuel s earlier article on Brookfield Asset Management BAM herehere

Don t look now but 2019 may be shaping up to continue an Initial Public Offering IPO market that had been dormant just a few short years ago This year may have gotten off to a slower start than the past 2 years 2019 only has brought 2 IPOs to market thus far compared with 6 at this stage

Shutterstock photo The Fed will start their meeting today, and everyone seems to think they know what’s coming. There will be no rate hike, and stocks will move higher. The first part looks just about certain, the second, not so much. At the end of last year and early this, the FOMC members -- the central

On an economic metric front we have currently embarked on a relatively slow week Aside from Thursday s weekly jobless claims report and PMI numbers both manufacturing and services later in the week we don t see many potential needle movers scheduled ahead of the bell any day this week

This week we saw (finally) the price indices for February 2019 consumer prices, producer prices, and import prices. All showed low inflation, and generally downward trends. What is interesting is that historically recessions have not occurred when the rate of inflation slows (or is low). Recessions

Alopa.com ©