Why 95% of Affiliate Websites Lose Money - And To Avoid The Pitfalls


Affiliate marketing is an agreement between two websites in which one site (the affiliate) sends traffic to another site by means of advertising or content.

In return, the affiliate receives a percentage of sales generated.

Having worked with affiliate programs for several years now I can vouch that's it possible to make a very comfortable living working from home with affiliate programs.

Sure there are downsides - there can be sales tracking issues; dud affiliate programs, and there's always those dreaded returns and commission chargebacks.

But the upside more than makes up for it: you get to be your own boss; you can set your own hours; you're building a potentially enormous recurring stream of income; and there's no workplace politics or overbearing boss to hound you.

But the best part is this: the potential to make money is unlimited - there is no glass ceiling.

So if affiliate programs are such a great concept - why do statistics tell us that only 5% of affiliate marketers ever make money online?

Why aren't more affiliates making more money?

In my online experience I've seen a few affiliate websites that are absolute genius at selling. Most however make several deadly mistakes that are probably costing them thousands of dollars in sales.

Here are the 3 top reasons why 95% of affiliate websites don't make more money and how you can steer clear of the pitfalls:

Reason #1: Trying to sell too many products.

Have you ever visited a website and been knocked senseless with sales offers? Banners flashing, moving text - moving up, down, left to right, right to left, bright laughing images bouncing across your screen.

Then the pop-ups come - pop-ups, pop-unders, pop-overs. It's non-stop sales-pitch overload - and you can't get out of there fast enough. It takes you a full five minutes to re-focus your eyes once you manage to escape from the website

Ok, some affiliate websites aren't that bad but you get the point.

While working for a bank several years back, I learned one of the #1 rules of sales: "A confused mind always says 'No'." If you give someone too many options, too many choices, or even too much information too quickly - they won't buy anything. They will always say 'No' to the sale.

Solution? Reduce the confusion and you'll INCREASE the sales.

Top affiliates will tell you to focus on one or two products per website (or per web page). Never more than that.

If you want to increase your conversion rate, stop selling so many products on one website. Focus on the top one or two that make you the most sales. You'll then have a lot more customers saying 'yes' and putting cash in your pocket.

Reason #2: Website theme is too general.

When choosing a theme for your website, think niche, not general. For example, unless you're Best Buy or Future Shop, you might not want to build a website about computers. That's way too general and you're now in competition with the big boys. Why put yourself through that?

This is a fundamental mistake new affiliates make. They choose a website theme that is much too general. They choose to make a website about computers or credit cards or diets or insurance.

These are all profitable topics of major interest to many people. But the topics are too broad and you'll be running yourself ragged trying to be all things to all people.

Solution? Make your website theme as niche as you can - while still being profitable.

For example, instead of a website about computers, why not a site about laptops only? Instead of diets, why not diet patches? Instead of credit cards, why not no-fee credit cards? You get the idea.

By doing this you'll be way ahead of most affiliate marketers. You'll also be setting yourself apart from the crowd - people will remember your website as a 'specialized' website and you'll be the first website they'll visit when they want a laptop, or a diet patch review or a no-fee credit card.

Reason #3 Poor Choice of Affiliate Program

If you're an affiliate who isn't making the money you think you should be making - maybe the problem isn't anything you've done. The problem could be the affiliate program.

Not every affiliate program is created equal and for every 1 that makes you money, there are 10 that won't. It's not your fault, that's just the way it works. You've got to test and try different programs to find the true winners.

Experience will show you which ones are a good fit for your website and your visitors. Learn from that experience and then spend more time and effort on the programs that make you the most money.

And don't just go by the highest EPC numbers (earnings per one hundred clicks). I know of one affiliate who purposely seeks out low-earning EPC affiliate programs because he says there's little competition for them. He makes a tidy little sum from several of these affiliate programs that other affiliates are ignoring.

Your personal experience is the best indicator of what will make you the most money. I've tried some affiliate programs that were (apparently) huge earners. They didn't make me a dime. I've tried others that didn't look so hot as far as earnings and they make me $1000+ per month. It really depends on you and your website.

If you're not making the money you think you should be making - and you feel you're doing everything else right, it could just be your choice of affiliate program. Try changing affiliate programs and see if that increases your sales.

Those are 3 main reasons why 95% of affiliate websites don't make the money they could be making. Steer clear of these pitfalls and you'll be on your way to being in that top 5% of affiliate marketers making the big bucks.

Kate Fox is contributing writer to www.web-conversion.com">Website Conversion, a website dedicated to showing you how to increase your web sales without increasing traffic.

For more free tips on how to improve your affiliate web conversion rates visit: www.web-conversion.com/Sell_More_Affiliate_Products.html">http://www.Web-Conversion.com


MORE RESOURCES:
This morning we see three key reports of economic data for investors to mull over Major U S indexes now have their eyes on a possible ninth straight week of closing in the green but based on more speculation and hopefulness than actual statistics Being Thursday we have new weekly

We remain lacking on normal economic data ahead of today s opening bell not only because Q4 earnings season s deluge has dwindled but because the overhangs of the 5 week government shutdown has continued delays in data such as the January Housing Starts and Building Permits that had

To kick off a shortened week due to Presidents Day Monday we see a much lighter calendar both in economic data and Q4 earnings releases Aside from a report on the February Home Builders Index due after the opening bell and a few key earnings reports so far this morning we re notably

As I have pointed out on many occasions in the last few months, the big move down in stocks at the end of last year wasn’t about anything that actually happened. While Q4 wasn’t exactly a barnburner, it wasn’t a disaster either. Job growth remained strong, wages were starting to pick up as a result and, most

The market surged on Friday, driven by renewed optimism that when the March 1 deadline comes around, the U.S. and China would have already shaken hands on a trade truce. Tariff-related rhetoric and thoughts of an economic slowdown had become a restraint, particularly amid the recent market rebound. Was it a “head

Data collection is no justification for increasing investor

Retail sales for December 2018 showed consumers backed away from the spending trough. Is this a precursor for things to come? Retail sales release for December was delayed due to the government shutdown. To understand graphically how bad the headline data was for retail sales, the graph below adjusts the

Import and Export Prices 160 for the month of January have been released ahead of this morning s opening bell with results much as we ve seen with recent economic metrics coming up short of estimates Import Prices month over month hit 0 5 lower than the 0 3 expected

Gold prices have been down ever since the precious metal hit all-time highs of nearly $1,900/oz eight years ago. That’s quite a long time, and a nice rally appears overdue. Well, one Wall Street punter thinks that time is just right to purchase the commodity. Bernstein says investors should look at gold and gold

Futures have swung to negative levels following three main economic metrics hitting the tape before Thursday s opening bell Happy Valentine s Day BTW everybody Perhaps early traders are still trying to digest what these figures mean and none are cataclysmic though all are worse

Adobe stock A new study has found that a horrifying 530,000 families turn to bankruptcy each year due to medical bills they can’t pay. In the end, it’s easier to declare bankruptcy than to allow oneself to drown in medical expenses. That’s how you know when a country is broken. According to researchers of a

The American political discourse has changed since the 2018 midterm election. Enthusiasm and passion were to be found on the left-wing of the Democratic Party. A new sense of hope and mission replaced the defeatism and cynicism seen in 2016. Some identified with democratic socialism, but in the political rhetoric the

Pre market futures are again trading up today as expectations continue to be favorable for two things that have yet to be officially resolved the U S China trade war where an increase on the current 10 tariffs on Chinese goods is scheduled to increase to 25 March 1st and a budget

Following an optimistic start to the year and the  best January ever  for oil prices, hedge funds and other money managers began the month of February more cautiously as fears about global economic growth outweighed (again) OPEC’s cuts and U.S. sanctions on Venezuela and Iran. In the latest reporting week to

Chinese President Xi Jinping hatched " Made in China 2025”,   it didn’t go down well with many world leader, especially in Western economies. And now Germany has proposed an equally abrasive push. Germany’s economic affairs minister, Peter Altmaier, has launched an ambitious and somewhat controversial industrial

Alopa.com ©