Get the Big Dogs to Affiliate with You
Have you ever tried to launch an affiliate program? If you have, then you know that one of the challenges you face is to get people to be your affiliate marketers. After all, if you are new on the block, people who have never heard of you may be reluctant to encourage their list or web traffic to come to your website.
Logical, right? After all, if someone asked you to recommend their product to your customers, you would want to know about it up front. More importantly, you would want to know who they were and if they were going to be a trustworthy and long term marketer.
First, let me tell you about how NOT to do it. I just heard about a would-be marketer who sent a big dog an email with an offer to market his $700 program to his list and he would get an incredible $70 from each sale. Incredible is right! Can you imagine someone pushing that program to his list? There are several things against him. First, there are many $700 programs out there that offer 40 - 50 - even 65% of the sale price to the referer. Second, this was someone new on the block who was not even on the big dog's ezine list. Third, nobody else had heard of him either.
Now, lets find out how to do it right.
First, analyze what you want out of your affiliate program. Do you need money from the product you are selling? Do you want to make a name for yourself that people recognize? Do you just want lots of subscribers to your ezine? The way you market your program will depend on what you want out of it.
Second, go to your favorite search engine and discover who is linking to your competition. A good way to do this is to search for a keyword related to the product you wish to sell. Look at the websites of the first page that pops up. Now go to a search engine like google and see who is linking to that website. You can do this with a special form of search. For instance for my website http://www.affiliatetreasurehunt.com you would type in link:www.affiliatetreasurehunt.com.
Check out some of those who are linking to that site. You will find that most of these are affiliates. Check out more of the websites from your initial search with the links to them. You will start to see a pattern. Many of the sites that link to those affiliate products are coming from the same websites. These are likely what are known as super affiliates. In other words, they are the ones that are most successful at refering traffic to those affiliate programs.
Once you have identified the super affiliates in your niche, get to know them. This may be a slow process, but will be well worth it. Start by subscribing to their ezines and reading them. Buy some of their products and review them. Give them honest feedback - either positive or constructive criticism. If you have a legitimate reason, call them up and chat with them.
Now you have a working relationship, you are in a position to make a joint venture proposal. I highly recommend that you give your super affiliates a free copy of your product and ask them for a review. If you want to get their attention and have the best chance at the kind of response you want, mail them a hard copy. Even send it FedEx!
Depending on your ititial analysis, you may want to offer them 70 - 80 - even 100% of the sale price! Consider this - if they have a list of 100,000 highly responsive buyers, and you have a product that is a downloaded information product, it won't cost you anything to product even 100,000 copies of that product! However, look at the possible benefit. You will be able to present your product to a good percentage of his list. You can possibly get them to opt in to your ezine. Furthermore, gather the emails of the buyers. You will have a very exclusive list. After all, customers of a $700 product can become repeat customers - if you over deliver. That is the name of the game on the internet. Make sure that when people plop down $700 that they feel like they are getting at least $1000 worth of value. And if possible keep them coming back for more.
Get to know the big dogs and throw them some good bones and soon you will find that you are barking with the best of them.
Ron McCluskey has been marketing online since the early eighties.
Now he has a growing internet empire and is willing to
share his knowledge at www.monthlyaffiliateincome.com/">Monthly Affiliate Income
Pick up some great free products while you check out some extremely profitable affiliates at www.affiliatetreasurehunt.com/">Affiliate Treasure Hunt
On the heels of another robust trading day bringing the S amp P 500 index to all time highs as well as striking distance of 3000 points we re seeing a slight pullback this morning in the pre markets Perhaps a bit of this is booking profits at the end of the third straight up weeks on
Fed Chair Jerome Powell yesterday announced no interest rate cut would be forthcoming this month disappointing some traders but granting much relief to the majority of the market Keeping a patient tone while also keeping the possibility of a rate cut within view Powell appears to have
With no major economic data being released ahead of the opening bell today and Q2 earnings season now in the rearview mirror all eyes turn to the Federal Reserve This afternoon Fed Chair Jerome Powell is expected to give public remarks on the state of the U S economy even though
Working off their highest closes since the first week of May U S market indexes are ramping up yet again in today s pre market giving hope they may finish this Friday up for the third week in a row Housing data has hit the tape ahead of the opening bell but the gains seen began with a
Market indexes are up slightly in this morning s pre market session looking to follow through on last week s overall close in the green News on two major mergers in their respective industries are taking headlines along with a fresh regional economic read The 160 Empire
Most inflation forecasts are simply educated guesses. People talk more about things they do not understand. As an example in the Participant's Views section of the last Federal Reserve FOMC meeting minutes, the word inflation was used 76 times whilst the words "economic activity" was used only 12 times.
Retail Sales 160 for the month of May came in at 0 5 this morning below the 0 7 expected though up big on revisions to April What was posted last month as a headline of 0 2 in Retail Sales is listed today at 0 3 Subtracting volatility in auto sales we also see 0 5 ahead of
More economic data greets this Thursday s pre market indexes with futures up on the Dow Nasdaq and S amp P 500 The usual Thursday Initial Jobless Claims are joined by new prints for May Import and Export prices But the main headline is a developing story two shipping tankers in the Gulf