Googles Secret Guidelines On Thin Affiliates


Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.

These "international agents", who are paid $10 to $20 an hour, were recruited mainly through universities. They're paid to check search results at Google every day.

Don't be distracted by the debate over whether Google should be doing this.

Of course it should. It's just a form of quality control.

Google can use the evaluators' findings to tweak its algorithms and reduce search engine spam.

Spam Recognition Guide

What affiliates need to pay careful attention to is Google's "Spam Recognition Guide for Raters", which Henk revealed.

If you're a "thin affiliate," beware.

Although the report is a year old, about 80% of its contents are still being used by Google's evaluators, Henk says.

The confidential document gives us an unvarnished look at Google's attitude to affiliates.

If you're using any of the "manipulative techniques" Google describes, this report will probably encourage you to take a hard look at your website.

I hope you're not silly enough to be using hidden links or hidden text. Not surprisingly, Google teaches its "raters" how to detect them.

PPC revenue earners under fire

Are you creating pages without much content with the aim of collecting pay-per-click (PPC) revenue? Google's raters are taught to mark such pages as "Offensive", and gives examples.

Google secret guidelines spend some time discussing different ways in which some affiliates display results from pay-per-click search engines, so if you're doing that, you'll definitely want to study this report carefully.

Are you displaying ads disguised as search engine results? Google finds them offensive.

Are you adding a dmoz.org feed to your site with the aim of earning PPC revenue? That's "offensive", too.

Google says:

"We differentiate between affiliates that produce extra service, value, or content, and those that simply are duplicates of other sites, set up to boost traffic to other sites and earn a commission for it. The former ones are not Offensive and should be rated on the merits to the query. The latter ones are Offensive...

"Thin affiliate doorways are sites that usher people to a number of Affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user. A site certainly has the right to try to earn income;

we're attempting to identify sites that do nothing but act as a commission-earning middleman."

Affiliate networks seen as warning signs

To Google, affiliate links such as qksrv.net, bfast.com and myaffiliateprogram.com - on the page or in redirects - "strongly suggest" that the site is a thin affiliate.

Are you using an affiliate datafeed? To Google, that's another warning sign.

However, if you offer a comparison of prices between different online merchants, you're OK, you're not a thin affiliate.

Google provides an incredibly tough guideline, which hundreds of thousands of affiliate sites fail to meet.

Google says:

"Do not call a page affiliate spam when an affiliation is only incidental to the message and purpose of a website. To determine whether participation in affiliate programs is central or incidental to the site's existence, ask yourself this question: Would this site remain a coherent whole if the pages leading to the affiliate (merchant) were taken away?"

That probably counts out most affiliate sites.

In summary, if you want to be friends with Google, make sure you provide extra value or content.

I've quoted only parts of the report. Any serious affiliate will want to study the whole thing carefully.

You can read the full report on Henk's blog here...

www.searchbistro.com/spamguide.doc">http://www.searchbistro.com/spamguide.doc

Note: A Google employee broke a non-disclosure agreement by revealing this report. I don't know how long it will stay online. You may want to do what I did - save a copy of it on your hard drive.

Now we know what Google really thinks of affiliates. You've been warned.

ABOUT THE AUTHOR
Allan Gardyne has been earning a very good living from affiliate programs since 1998. Learn from an affiliate veteran. Get his FREE newsletter... www.AssociatePrograms.com/">http://www.AssociatePrograms.com


MORE RESOURCES:
A slew of new economic data has hit the tape ahead of Wednesday s opening bell in addition to big names in the Retail sector continuing to report quarterly earnings results Retail Sales Productivity and Unit Labor Costs along with the latest Empire State Index join earnings results

As the U.S.-China trade war escalates, a growing number of analysts and organizations have increased warnings that further trade tensions could dent economic growth, consumer spending, and investment flows globally—all of which could curtail the world’s oil demand growth. Robust oil demand, geopolitical tensions,

U S stock index futures recorded solid gains ahead of market open on Tuesday as the Turkish lira staged a rebound After hitting an all time low and falling to 7 24 per dollar on Monday the Turkish lira finally rebounded rising more than 4 The Turkish lira had been under pressure that had

The rivalry between Saudi Arabia and Iran is becoming increasingly evident in the oil pricing policies of the two large Middle Eastern producers. The two countries are currently reigniting the market share and pricing war ahead of the returning U.S. sanctions on Iranian oil. Saudi Arabia, OPEC’s largest producer,

U S stock index futures wobbled ahead of market open on Monday as the Turkish lira continued to slide Last week s concerns over Turkey s economy continued to weigh on shares of major U S lenders leading to huge selloffs in global equity markets The Turkish lira fell as much as 20 at

U S stock index futures fell sharply lower on Friday as geopolitical conflicts between the United States and Russia as well as with Turkey dented investor s confidence Moreover prolonged trade war fears with China continue to dampen market sentiments On Aug 8 the U S government imposed

Understanding how to uniquely manage each client during periods of market volatility is a major issue for advisory firms. So, when you have the capability to predict each client’s reactions in advance of market movements, communication is straightforward, as you will understand their reactions to the mood of the

Would an economic metric that looks at GDP per employee be useful to guage the economy? What clues could it provide on the health of the economy? The St. Louis Fed  posted in part: Some underlying long-term trends in the U.S. economy may blur our understanding of the current situation. Specifically,

U S stock index futures inched marginally higher on Thursday as robust second quarter 2018 earnings results lifted investor s confidence to step aside lingering trade conflict between the United States and China U S corporates have so far posted better than expected quarterly results After

The EIA just  revised down  its forecast for U.S. oil production growth for 2018, an acknowledgement that pipeline constraints are slowing output gains in the Permian basin. The EIA believes the U.S. will average 10.68 million barrels per day (mb/d) this year, down 0.11 mb/d from last month’s estimate. It also

U S stock index futures were lower on Wednesday as global trade war fears continue to dent investor confidence despite a robust second quarter 2018 earnings season On Aug 7 the U S Trade Representative s office published a list of 279 Chinese import product lines which will be subject of

Bitcoin was created in the wake of the 2008 financial crisis that wreaked havoc on the world economy, but it hasn’t quite had the chance to prove itself since. The fact is, stock markets have been doing well. Really well. Especially in the U.S. But now, some analysts are beginning to sound the alarms. U.S. Stock

U S stock index futures were higher on Tuesday buoyed by strong earnings which overshadowed trade war fears So far 410 S amp P 500 members have already reported their quarterly results Total earnings for these companies are up 24 9 from the same period last year on 10 1 higher

By Spin Off Insights BySpin Off Insights Introduction PayPal was built in the early days by a group of Silicon Valley icons Peter Thiel Max Levchin Elon Musk and Reid Hoffman among others collectively referred to as the PayPal Mafia After being part of eBay

By Spin Off Insights BySpin Off Insights Introduction PayPal PYPL was built in the early days by a group of Silicon Valley icons Peter Thiel Max Levchin Elon Musk and Reid Hoffman among others collectively referred to as the PayPal Mafia After

Alopa.com ©