The Lucrative Power of the Digital Era - Info Marketing
There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off. Eventually it starts to grow mould and becomes stale with a disposable future. Information is the same - leave it long enough and it becomes outdated and you need to get a fresh replacement. In a book store, the paper becomes encrusted with yesterday's news, but online authors are keeping up with their niche and its changes thanks to the one-click science of internet commerce. You can take advantage of this industry and its replenishable product nature.
People seem to think this is obvious though, and it is to a certain extent. What marketers don't realize is you can tell people what they want to buy in the info industry. There will be home buyers out there that don't even think about "buying for only $1-10 down with no credit checks". Similarly there will be home buyers who don't know how to save $13,000 in fees. There is hot-selling information about these on the internet. In the book stores though? Zip. Who would spend months writing a book, spend even longer getting it produced and distributed only to find the information went out of date a month ago? Only the digital info space can give birth to such impulse creations and have them selling within days.
One very effective method of affiliate marketing is not found online, but in the offline world, locally. See, everyone is offline all the time, but only a relative handful are online, and certainly not all the time. This is where the new, fresh digital era of information appeals to the niche markets - offline exposure reaches people that are new to all this; people that perhaps never even considered buying an e-book on their favourite passtime or a problem that they want a solution to.
A digital information product to the offline world is like what digital news is to the newspaper - more choice, less waste, instant delivery, ease of use, multimedia extensions and so forth. People seem to be taking well to the digital revolution and this in itself is an attraction - to be part of it. You, as a marketer can exploit this - "why read pages of text when you can watch step-by-step videos?". The instant "update factor" of downloadable info products is also very attractive to buyers. Updates are usually given free to digital product owners, meaning they get more value for their money. Again, as an affiliate marketer, you can cash in on this innate benefit within the nature of this industry.
Highlight how responsive these digital products are to the world changing around us, how instant and efficient they are, and how there are things you can find in Clickbank's library that would never appear in your local book stores (for one because there isn't enough room). Go to offline shows, events and seminars in your chosen niche to promote these beneficial digital gems to the offline world. Use those classified ads to pull people online, for a change, through your link.
Marketers underestimate the info product industry believing it's just some craze of sorts. The truth is, it's still young and fresh and as long as there are authors to churn out the goods, people will start to realize there is no more effective way to get such presently relevent information out there.
One day, only fiction will occupy the paper book shelves.
Mike Beatham runs a free video and audio e-course on affiliate marketing, specifically aimed at the info product market. If you are interested in making money selling author's info products in any niche, benefit from his free course at: www.futureaffiliate.com">http://www.futureaffiliate.com
For the last several months, the authors of the Cass Freight Index have voiced economic concerns : While we are still not ready to turn completely negative in our outlook, we do think it is prudent to become more alert to each additional incoming data point on freight flow volume, and are more cautious today than
This week has been a worrying one for investors. Futures are indicating a bit of a bounce back early this morning and if that holds, the net effect of the last five days’ trading will not be that bad, with the S&P 500 losing only around one percent on the week. What is concerning is in part the way that has
We wake up this morning to a Friday pre market seemingly taking a breather from its negative sentiment most of this trading week and last with a little bit of everything to feed the kitty a softened tone on U S China trade tensions new Durable Goods orders and news from the U K that
Pre market futures are once again in the red this morning following Asian markets tumbling overnight The trade issue on either side of the Pacific Ocean especially with regard to the tech sector continues to wallow in something close to turmoil at this hour as the trade war between the U
The Tax Cuts and Jobs Act gave big business a permanent tax cut and some, but not all, small businesses a temporary tax reduction. What's wrong with that
More retailers are reporting quarterly earnings results as calendar Q1 earnings season finally puts itself in the books Plus we look forward to parsing through the released minutes from the Federal Open Market Committee FOMC which had decided not to raise or lower interest rates at
Yesterday, the White House announced a complete embargo on the Chinese tech company Huawei. There have long been suspicions in the U.S. that Huawei are using their U.S. tech sales to in some way benefit the Chinese government, and the tensions that produced finally came to a head yesterday with the ban. That ban
It s a slow day for new economic data this morning and we ve yet to hear anything newly definitive regarding the U S China trade war at this point today but there are plenty of new quarterly earnings results from a number of retailers Interestingly the following stocks all currently
Overview: Equities are paring some of their recent losses. The MSCI Asia Pacific Index is posting its first back-to-back gain in a month, led by a more than 1% rally in China. Heightened prospects for an Australian rate cut in a few weeks helped extend the run in the local equity market to a new record high.
Major U S tech companies are taking the next step in the U S China trade war refusing to supply parts and technology to Chinese telecom giant Huawei 160 Intel 160 INTC 160 Qualcomm 160 QCOM and 160 Alphabet 160 GOOGL 160 are declining shipments of computer chips
After a three-session rally from Tuesday through Thursday that almost erased the 700+ point decline suffered on Monday, U.S. stocks ended Friday’s session on a downbeat note as reports emerged that trade negotiations between the U.S. and China had reached a stalemate. “Scheduling for the next round of negotiations
Sea container imports continue to indicate a weak (but possibly improving) U.S. economy. On the other hand, the rate of growth for export containers improved this month - with year-over-year growth (comparing April 2018 to April 2019) deep in expansion. Export growth generally correlates with the global economy.
“Headline risk” is a well-known phenomenon in trading and investing. Investopedia defines it as “the possibility that a news story will adversely affect a stock's price” or, as they point out, the stock market as a whole. I would add another danger: That headlines can prompt people into making trades that make
Following a Thursday trading session where all systems were go strong economic data better than expected earnings results from 160 Walmart 160 WMT 160 and elsewhere and a perceived cooling of tensions in the U S China trade war Friday s pre market paints a different
More economic data this morning brings more grist for the mill in the markets plus we see Q1 earnings results from big box retail giant 160 Walmart 160 WMT And for the first time in a while everything seems to be coming up roses Initial Jobless Claims 160 fell by 16 000 to 212K