Affiliate Marketing - The Comparison Model
The value of an affiliate is nil in a customer's mind - ok, so you've shown them where they can get a few products related to that niche, but there needs to be some sense in their mind that you have offered a genuine reason for choosing those particular affiliate partners. Are the chosen partners simply making you the most handsome commission? How do you turn a lifeless "I make money off you" affiliate link into an appreciated "These are the only products you want" recommendation?
Some marketers scatter freebies around their newsletters, such as valuable advice, hoping to build positive relationships with potential paying customers, then spring the partner links on them. Others cloak their ugly affiliate hyperlinks in a ".com" sub-domain name that makes people believe the partner site is in fact owned by them. This is an effective, if slightly immoral, option if you have no products of your own to promote, plus it will make your business look more established than it actually is.
There is, however, one method of promotion that capitalises on the income immediacy of affiliate programs and adds value for the customer at the same time - Comparison sites. We've all used them, and they are a god send for consumers who want to shop around and find the cheapest place to buy. The beauty of comparison sites such as Pricerunner.com or Kelkoo.com is the visitor identifies that you, as a webmaster, have gone out of your way to find them the best websites - you've cut their search time and saved them money. This service will instantly gratify people's shopping needs in a few clicks, distracting them from the fact you've embedded your affiliate link in the comparison results and you're making money from them. Yes, being obvious about making money from people is a big turn-off in commerce - my advice would be to keep it under your hat. Some will ask "what's in it for them?" but will soon let it go.
I know what you're thinking - "when will I ever have the time to create a site to rival Kelkoo?"
The answer; think small.
Don't forget the golden rule - niche marketing. If your website or newsletter deals with "money making opportunities," draw up a page that compares five of the best money making opportunities, the best being your opinion of course, and embed your affiliate link into the "visit now" link. It works best when you do a "chart" or ranking because the number "1" automatically has positive connotations for most people. The number 1 site you can make money is? The cheapest place to get this service is? This site was ranked 1st by our team because?etc.
Visitors would also appreciate a small review or some form of analysis to make the comparison valid. Many affiliates prefer to actually sign up with the affiliate product or service themselves to rate the overall experience - this is not a bad idea when you think about how in-depth your reviews could get if you know the product you're placing at the top of the rankings is genuinely the best.
If you don't have an existing website, it shouldn't matter. Pick anything in the world market and I guarantee you can add value to simply linking to products by comparing them and helping customers narrow down their choices. Having too much choice is the big off-putter for shop surfers. Help them out. The good thing is your "mini site" can be as mini as you want it to be.
Another tip would be to offer what I like to call an "income exit" - sign up with Google's Adsense service and place a small Google search box on your mini-site. This way, especially if you've used Google Adwords, if visitors don't really find what they're after on your site, they can re-search in Google straight from your site. All has not been lost, as you make money on searches made from your Adsense search box.
The chances are, however, that your affiliate links will pull in some good income, most likely from your cheapest or "number 1" labelled product or service. There's a whole mindset with this which subconsciously places customers in debt to your service. I won't go into the psychology right now, but if you take the visitor off the search engine and place them in your capable hands, they will feel embodied by your service, not the search engine's, and will therefore feel they have already found a resolution and direction to their aimless window shopping.
Your options are seemingly infinite - I've seen comparison mini-sites for those paid survey websites, spyware programs, computer RAM, autos, games, everything. You just need to find a service or product that there is an abundance of on the web so you can say "come to my site and I'll show you which one is the best / where the cheapest is."
Offer your customers some extra services, help them make decisions and build that relationship with them. Perhaps add a newsletter stating you have other services similar to this they would be interested in and you'll keep them notified in future emails. Big potential! Bottom line; always look to add extra value to the service you initially offer your customers.
If you enjoyed this article and want to know how to get started in affiliate marketing the RIGHT WAY, using methods that will stand you above the crowd you should sign up for my free multimedia e-course. Success and profit is the goal, which is why I've put together an e-course that brings together the best of the web's affiliate marketing tips in one easy to follow course. Don't pay for your affiliate marketing school, get it free at: www.futureaffiliate.com">http://www.futureaffiliate.com
iStock photo If the last couple of months has taught us anything, it is that, in the words of the Bard, one swallow doth not a summer make. There have been many days when stocks have opened significantly higher, bringing hope that we have turned the corner, only to plummet again the next day, or even later in
We see the other shoe drop this morning on one of the most important domestic inflation metrics there is the 160 Consumer Price Index CPI the flip side to the Producer Price Index PPI released yesterday before the opening bell The CPI for November was unchanged from the previous month
Twin economic reads from this morning and next are among the highest weighted indicators of U S economic inflation the 160 Producer Price Index PPI 160 released ahead of today s opening bell and tomorrow s Consumer Price Index CPI Both sets of figures arrive before next week s
Shutterstock photo After over thirty years in and around financial markets, I feel that I have seen most things. I am certainly no stranger to volatility, having spent nearly twenty of those years in interbank forex dealing rooms around the world. Even so, this year feels unusual. The two bouts of chaos in the
By Avi Gilburt, ElliottWaveTrader.net This past week was quite interesting, as well as volatile. On Monday, we had a huge gap up right into the initial resistance region we had on our charts in the 2810-15SPX region. In fact, the futures struck a high of 2813ES, and then turned down. Well, when the trading day
We start a new week of trading waking up to lower market closes across the Pacific with Asian indexes like the Nikkei in Japan 2 and Hong Kong 1 2 This came on the heels of big drops in Chinese imports and exports which fell precipitously from the month of October to November
US Census says manufacturing new orders declined in October. On the other hand, the Federal Reserve says Industrial Production subindex manufacturing improved in October - but the year-over-year rate of growth slowed. Part of the difference between US Census and the Federal Reserve's views on manufacturing:
Fresh economic data in the form of new 160 non farm payroll numbers 160 for November have been released this morning by the Bureau of Labor Statistics BLS and the results have swung pre market futures into the green This is interesting considering the headline number of 155K new jobs
If you have a set of specific set of skills, look no further than the Midwest for your next job. With lower unemployment and higher job-opening rates that the rest of the country, the Midwest now finds itself in a situation in which it significantly lacks skilled workers. Although the economy in nine Midwestern and
Over the last few days, there has been some talk about an ominous sounding technical chart pattern that has looked imminent for a while, and if the S&P 500 closes anywhere close to the levels indicated by futures this morning, will be achieved today. This thing is known as a “death cross,” which, admittedly, sounds
New private sector 160 ADP 160 ADP 160 payroll numbers 160 for November have come out this morning one day before non farm payroll results from the BLS government survey will be released and for the first time in recent memory these figures have come up a bit short of
The oil market is understandably in a state of suspense this week, eagerly fixated on the events unfolding in Vienna. But regardless of what happens, the market is in for a potentially rough ride as we head into 2019, with a series of economic headwinds threatening demand. The S&P 500 is set to peak, corporate
By Avi Gilburt, ElliottWaveTrader.net Recently, one of my members of Elliottwavetrader was in attendance at the 32 nd Economic Outlook Symposium hosted by the Federal Reserve Bank of Chicago. On the first day, he sat in a room with 150 economists. When asked how many see a recession in 2019, all of two hands
Shutterstock photo So you think you're having good times With the boy that you just met Kicking sand from beach to beach Your clothes are soaking wet But if you look around and see A shadow on the run (on the run) Don't be too upset because it's just a paper sun - Traffic, Paper Sun Paper Sun was the
As Wall Street keeps its doors closed today in remembrance of George H W Bush the U S s 41st president and father of George W Bush the 43rd Tributes abound as market activity ceases for the day including a planned speech by Fed Chair Jerome Powell this afternoon which has been cancelled