Content Really is King


It is every affiliate's wish to have unique site content absent of any re-write or editing restrictions, effectively content with an "open license." Many sources do exist for content that can't be changed, but there are very few sources which allow an affiliate to manipulate the article and make it unique and specific to their site(s). However, this trend could be changing in the near future.

There is a war between content sites and sites which purely provide product lists. Google, for the moment, has clearly indicated that sites providing unique content will prove victorious in the battle. This means affiliates who want to compete on Google need to have unique content for their sites or risk vanishing into that ever increasing special black hole Google seems to reserve for affiliates.

So where does an affiliate get unique content from? Some affiliates can write their own, but it's generally a minority that has the time or desire to do so. A few pay for content to be produced by freelance writers on networks such as Elance (www.elance.com) or by professional copy writing services such as InfoSearch Media (www.infosearchmedia.com).

Others are lucky enough to get content from their merchants. That is until the merchants realize that distributing their own content is only a short term gain for long term oblivion. The content's value is diluted and degraded due to being repeated and copied to a point where the merchant loses control of it. Affiliates absent of the gratuitous merchant turn to sites such as Ezine Articles (www.ezinearticles.com) and ARA Content (www.aracontent.com) where the content is free, but can't be edited or changed. In most cases, content provided from these sources must also retain links and/or credits to the author as well as the source site.

The obvious solution is to have merchants develop content specific to their affiliates, no credits required, no back links requested (well other than affiliate tracked and tagged ones that is), the right to edit, cut, slice, dice and the expressed permission to generally edit the content to make it unique.

The niche of "open license" content has but a few players in the arena. For example, Wikiepedia (www.wikipedia.org) while not a merchant, does allow articles to be re-written; however, this permission does come with a few strings attached as they apply a fair number of requirements in order to use the content. Various Affiliate Management firms now provide in "open license" house content development for their affiliates. These services should place them as leading contenders in the affiliate content arena. At the end of the day though, each individual affiliate still needs to sit down and work out how to make the content unique to them if they want to win their battle with Google.

Article can be used with permission of Chris Sanderson as long as the signature and in place links are left unchanged. Chris Sanderson is an www.amwso.com">Affiliate Marketing Manager based in Bangkok Thailand with www.amwso.com">AMWSO.com and the owner of www.xaap.com">Xaap.com.


MORE RESOURCES:
Keeping in mind the old adage idle hands do the devil s work and seeing as how no experts on Wall Street can conclusively explain the reason behind the titanic market sell off of the past couple days in the markets perhaps the real culprit is the lack of economic data to shore up

By Avi Gilburt, ElliottWaveTrader.net It seems the pundits have lost their way. The reasons for the market moves have now confounded most market participants and pundits to such an extent, and they are stretching so far to provide a reason for a market move, that we have moved from the ridiculous to the sublime.

After a decade-long bull run, Morgan Stanley now says it’s seeing signals that it might be time to ditch the growth stocks and hit up value again, with interest rate hikes potentially paving the way for end-of-cycle risks. It’s what Morgan Stanley calls a “tipping point” that “lays the groundwork for something of a

Oil industry titans are still not in agreement over what to expect from oil prices in the near future, with a wide array of guesses calling for both a spike in prices and a renewed downturn. At the Oil & Money Conference in London, this  disagreement was on display . Ian Taylor of Vitol, an energy trader, said that

Another big drop hitting this morning s pre market indexes following one of the biggest sell offs in 8 months yesterday Both the Dow and Nasdaq hived off more than 3 on Wednesday while the Nasdaq fell 4 Usually these types of performances are direct reactions to cataclysmic events that

Shutterstock photo Days like yesterday are shocking for investors. The Dow fell over 800 points, representing a drop of over three percent, while the Nasdaq fared even worse on a percentage basis losing over four percent on the day. Those are scary numbers, and most people’s reaction is to immediately start

Natural gas prices have spiked over the last few weeks as U.S. inventories run low ahead of the peak winter heating season. Nymex natural gas prices have jumped nearly 15 percent over the past month, rising to roughly $3.30 per million Btu (MMBtu). The market has clearly grown a little concerned about adequate

Shutterstock photo Credit-analysis firm  Moody’s Investors Service  is sounding the alarm bells over “rising inequality” as the gap widens between America’s rich and poor, potentially threatening the country’s AAA rating. So much for that vision of a newly emboldened American working class … Instead, Trump’s

America s hurricane season is no joke a new Category 4 storm 160 Hurricane Michael is pointed toward the Florida panhandle and expected to make landfall this afternoon No fewer than 35 counties in the area have declared a state of emergency Should this storm strike with its current 145

Ahead of today s market open futures are once again down now for the fourth consecutive day going back to last week s historically strong employment numbers from Wednesday s ADP private sector payroll report to Thursday s jobless claims to Friday s federal government non farm payrolls

Shutterstock photo Here at Nasdaq, we often say “information is the lifeblood of markets.” That’s especially true in today’s digital era, and it’s not hyperbole. Market data is far more than simply a collection of buy and sell orders communicated on stock-trading platforms. It’s the collection and curation of

Though today is a bank holiday in the U S in most places still celebrating Christopher Columbus discovery of America whereas some states have switched the focus to celebrate Native Americans on this day domestic stock markets will remain open today No major economic data is scheduled

September payrolls from the monthly survey conducted by the 160 U S Bureau of Labor Statistics BLS 160 has been released prior to the opening bell this Friday and on the headline numbers at least the numbers are mixed 134K new jobs were created last month far lower than the 160

Rising oil prices are hurting consumers, Fatih Birol, the Executive Director of the International Energy Agency (IEA), says, calling on major all producers to do the best they can to further boost production and ease persistent supply concerns that pushed  Brent Crude  to above $86 a barrel on Wednesday. “Some

It s Thursday again ahead of the bell which means it s time for another earth shattering 160 Initial Jobless Claims 160 report Last week first time claims fell by 8000 from a slightly upwardly revised previous week to 207K matching the 4 week moving average These numbers are back

Alopa.com ©