Affiliate Marketing - Conversions
What is a good converting site?
Well they say a "good" converting site is one that sells 1 in 100 visitors.
Now once you've chosen which affiliate program you want to promote using Google Adwords you may be thinking "well I'll just let it run for 100 clicks and if I don't make a sale I'll give it the flick".
But that wouldn't be a "true" test of whether it is a good converting site or not. You see, it doesn't just happen at every "100". You may get to 170 visitors without any sales whatsoever then BAM BAM BAM 3 sales in a row.
My recommendations for testing an affiliate program using Google Adwords would be to find a few keywords that not many people are using (you can do this simply by thinking of some keywords YOU would type in if you were looking or this product), if there is 7 or less ads on the sponsored side then that means you can get those keywords for 5 cents and still make the first page.
You can also check to see how well those keywords do over on overture simply by going to: http://inventory.overture.com/d/searchinventory/suggestion/ and typing in the keywords into there. The numbers that appear aside the word is how many times that keyword was searched in overture for a month.
If it's getting searched over in overture then it's likely that it is being searched in Google at a higher volume.
So now you've got yourself a few test keywords at 5 cents each? I would let it run for at least 200 clicks before considering whether I would keep it or flick it. It may take a couple of weeks to reach but that's perhaps the safest and cheapest way I know of to test. That way you've only blown $10 if it didn't work out.
If it converts nicely then I would put it in my "keepers" pile and do the research to add another 200 to 300 keywords to get it profiting for me nicely.
© Joanne King - http://www.anxiety-panic-free.com/freemoney.html
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