Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesn't work. But when you ask them if they've tried it, most say no. The others who have, had NO idea what they were doing.
Today we're going to talk about exactly what kind of solo ads sell and what factors are important.
Let's start by going through the process of publishing a solo ad.Design the website where your visitors will go...
1. Choose a newsletter/ezine
Extremely important. You must do your best to choose the most targeted group possible. You must choose a "good-sized" list. Also, the group must be responsive.
The best searching technique is to go to the websites in your niche market that are popular and find the links that say "advertising" or "advertise with us." It's normally quite self-explanatory from there...
I personally recommend going for no newsletter with less than 5,000 members - unless they are extremely targeted and very responsive.
To determine how responsive a group is - ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these - don't waste your time promoting there.
2. Write the Solo Ad
One word - story. That's the BEST way to sell someone something - tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.
Start talking about how you went from a "nothing" to having this great success. Or, how you went from not knowing anything about "such and such" to now becoming an expert.
The next tip is to give them a "feeling" of what they are about to learn - *start* to teach them about the topic and then say "O...to learn the rest, click here."
I've learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of "Pre-Sell" prevails.
3. Write an Effective Title
Quite possibly the MOST important part of your entire campaign. Don't underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They're already skeptical. If you want to catch their eye, you better have a title that really appeals to them.
Here are some good title tips: