23 Ways To Use An Ad Tracker


The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.

FOR AFFILIATES

#1. The Long Url Problem

Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this

http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=102 35&subid=89715

Do you think your reader will bother to do the necessary cut and paste to put it in a browser?

Probably not.

And that's probably one lost sale.

And even a one line affiliate link may exceed the permissible length for some ad posting requirements.

The solution: use a short tracking URL.

#2. Losing Your Affiliate Code

As an affiliate you may have your affiliate code embedded in a link something like this:

http://www.abc.com/123

Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)

The solution: use a tracking URL - so that your affiliate code number is never seen.

#3. Make Your Ad Stand Out

You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.

Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.

#4. How Effective Are The Links

You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.

#5. Changing Links

If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.

#6. Affiliate Program Discontinued

Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.

#7. Better Affiliate Stats

Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?

Compare a basic monthly figure say

- Jan: 39 hits

with a detailed analysis such as

- Jan 12: 10 hits

- Jan 13: 2 hits

- Jan 20: 21 hits

- Jan 21: 6 hits

where you can relate those dates to particular ad campaigns.

Tracking URLs will give you these improved figures.

#8. Checking Affiliate Stats

Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.

A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.

An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.

FOR EZINE PUBLISHERS

#9. Win Advertisers With Tracking Reports

If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.

Tell your advertisers about these benefits in your advertising guidelines

- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance

- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click

- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers

#10. Use Tracking Report Results

The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach

Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.

#11. Measure Your Readership

You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?

Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.

For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.

AT YOUR WEB SITE

#12. The Problem Of Permanent URLs

Web sites are continually evolving and changing.

You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.

The solution ?

Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.

The external links, in your ebook for example, stay the same but they will redirect to your new page.

#13. What Are Your Visitors Doing ?

You have text links all over your site, links to your other pages and links to recommended sites.

Where are your visitors clicking ?

Where are they leaving your site, why, how can you stop them ?

Which graphic do they click on the most ?

Do they click on the text link more than the graphic link?

Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.

Use tracking URLs to replace actual links wherever you need to monitor click activity.

#14. Sell Website Advertising Space

You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).

#15. Stop Piracy

If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.

If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.

At the same time of course you can measure the popularity of the directory links.

USING PAY PER CLICK SEARCH ENGINES

#16. Better Click Activity Reporting

Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.

#17. Prevent Fraudulent Activity

You can compare your figures with the engine's and should query any large discrepancy.

If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).

OFFLINE MARKETING

#18. Check How Successful

If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in

- newspapers

- magazines

- flyers

- billboards

- press releases

- shop notice boards

- and so on

#19. Use The Time Reports

The date and time when clicks are made will allow you to check the progress of your ads, for example

- has your newspaper ad been submitted yet ?

- has your billboard notice been removed ?

- how long does a magazine ad stay around ?

For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.

EBOOKS

#20. Do Free Books Work ?

The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?

Put tracking URLs in the book and you will find out.

#21. Maintain Control After Download

Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.

OTHER WAYS

#22. Become An Ad Tracking Affiliate

Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).

Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.

#23. Privacy

You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.

For more details about the above tips and yet more ways to use an ad tracker see Harvey's free ebook Ad Tracking SuperTips

www.ad-tracking.com/adbook.html">http://www.ad-tracking.com/adbook.html

Publishers can reproduce this article and change the URL to point to their own rebranded version.


MORE RESOURCES:
This morning we see three key reports of economic data for investors to mull over Major U S indexes now have their eyes on a possible ninth straight week of closing in the green but based on more speculation and hopefulness than actual statistics Being Thursday we have new weekly

We remain lacking on normal economic data ahead of today s opening bell not only because Q4 earnings season s deluge has dwindled but because the overhangs of the 5 week government shutdown has continued delays in data such as the January Housing Starts and Building Permits that had

To kick off a shortened week due to Presidents Day Monday we see a much lighter calendar both in economic data and Q4 earnings releases Aside from a report on the February Home Builders Index due after the opening bell and a few key earnings reports so far this morning we re notably

As I have pointed out on many occasions in the last few months, the big move down in stocks at the end of last year wasn’t about anything that actually happened. While Q4 wasn’t exactly a barnburner, it wasn’t a disaster either. Job growth remained strong, wages were starting to pick up as a result and, most

The market surged on Friday, driven by renewed optimism that when the March 1 deadline comes around, the U.S. and China would have already shaken hands on a trade truce. Tariff-related rhetoric and thoughts of an economic slowdown had become a restraint, particularly amid the recent market rebound. Was it a “head

Data collection is no justification for increasing investor

Retail sales for December 2018 showed consumers backed away from the spending trough. Is this a precursor for things to come? Retail sales release for December was delayed due to the government shutdown. To understand graphically how bad the headline data was for retail sales, the graph below adjusts the

Import and Export Prices 160 for the month of January have been released ahead of this morning s opening bell with results much as we ve seen with recent economic metrics coming up short of estimates Import Prices month over month hit 0 5 lower than the 0 3 expected

Gold prices have been down ever since the precious metal hit all-time highs of nearly $1,900/oz eight years ago. That’s quite a long time, and a nice rally appears overdue. Well, one Wall Street punter thinks that time is just right to purchase the commodity. Bernstein says investors should look at gold and gold

Futures have swung to negative levels following three main economic metrics hitting the tape before Thursday s opening bell Happy Valentine s Day BTW everybody Perhaps early traders are still trying to digest what these figures mean and none are cataclysmic though all are worse

Adobe stock A new study has found that a horrifying 530,000 families turn to bankruptcy each year due to medical bills they can’t pay. In the end, it’s easier to declare bankruptcy than to allow oneself to drown in medical expenses. That’s how you know when a country is broken. According to researchers of a

The American political discourse has changed since the 2018 midterm election. Enthusiasm and passion were to be found on the left-wing of the Democratic Party. A new sense of hope and mission replaced the defeatism and cynicism seen in 2016. Some identified with democratic socialism, but in the political rhetoric the

Pre market futures are again trading up today as expectations continue to be favorable for two things that have yet to be officially resolved the U S China trade war where an increase on the current 10 tariffs on Chinese goods is scheduled to increase to 25 March 1st and a budget

Following an optimistic start to the year and the  best January ever  for oil prices, hedge funds and other money managers began the month of February more cautiously as fears about global economic growth outweighed (again) OPEC’s cuts and U.S. sanctions on Venezuela and Iran. In the latest reporting week to

Chinese President Xi Jinping hatched " Made in China 2025”,   it didn’t go down well with many world leader, especially in Western economies. And now Germany has proposed an equally abrasive push. Germany’s economic affairs minister, Peter Altmaier, has launched an ambitious and somewhat controversial industrial

Alopa.com ©