Popup Killers - Not just killing that Popup but also your Revenue!


With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage.

Companies use Popup killers as a marketing tool for
frustrated webusers - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer. While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like. It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk">www.polarloans.co.uk). We
delivered 1,000 visits to the site where the application
process was a javascript function. We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it. We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links. If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!

Jason Hulott is Director of J2 Squared, leading specialistsin www.j2-squared.com">Internet Consultancywhose specific aim is to drive more revenueto websites. Their main area of focus are the insurance,finance, and automotive industries.


MORE RESOURCES:
iStock photo If the last couple of months has taught us anything, it is that, in the words of the Bard, one swallow doth not a summer make. There have been many days when stocks have opened significantly higher, bringing hope that we have turned the corner, only to plummet again the next day, or even later in

We see the other shoe drop this morning on one of the most important domestic inflation metrics there is the 160 Consumer Price Index CPI the flip side to the Producer Price Index PPI released yesterday before the opening bell The CPI for November was unchanged from the previous month

Twin economic reads from this morning and next are among the highest weighted indicators of U S economic inflation the 160 Producer Price Index PPI 160 released ahead of today s opening bell and tomorrow s Consumer Price Index CPI Both sets of figures arrive before next week s

Shutterstock photo After over thirty years in and around financial markets, I feel that I have seen most things. I am certainly no stranger to volatility, having spent nearly twenty of those years in interbank forex dealing rooms around the world. Even so, this year feels unusual. The two bouts of chaos in the

By Avi Gilburt, ElliottWaveTrader.net This past week was quite interesting, as well as volatile. On Monday, we had a huge gap up right into the initial resistance region we had on our charts in the 2810-15SPX region. In fact, the futures struck a high of 2813ES, and then turned down. Well, when the trading day

We start a new week of trading waking up to lower market closes across the Pacific with Asian indexes like the Nikkei in Japan 2 and Hong Kong 1 2 This came on the heels of big drops in Chinese imports and exports which fell precipitously from the month of October to November

US Census says manufacturing new orders declined in October. On the other hand, the Federal Reserve says Industrial Production subindex manufacturing improved in October - but the year-over-year rate of growth slowed. Part of the difference between US Census and the Federal Reserve's views on manufacturing:

Fresh economic data in the form of new 160 non farm payroll numbers 160 for November have been released this morning by the Bureau of Labor Statistics BLS and the results have swung pre market futures into the green This is interesting considering the headline number of 155K new jobs

If you have a set of specific set of skills, look no further than the Midwest for your next job. With lower unemployment and higher job-opening rates that the rest of the country, the Midwest now finds itself in a situation in which it significantly lacks skilled workers. Although the economy in nine Midwestern and

Over the last few days, there has been some talk about an ominous sounding technical chart pattern that has looked imminent for a while, and if the S&P 500 closes anywhere close to the levels indicated by futures this morning, will be achieved today. This thing is known as a “death cross,” which, admittedly, sounds

New private sector 160 ADP 160 ADP 160 payroll numbers 160 for November have come out this morning one day before non farm payroll results from the BLS government survey will be released and for the first time in recent memory these figures have come up a bit short of

The oil market is understandably in a state of suspense this week, eagerly fixated on the events unfolding in Vienna. But regardless of what happens, the market is in for a potentially rough ride as we head into 2019, with a series of economic headwinds threatening demand. The S&P 500 is set to peak, corporate

By Avi Gilburt, ElliottWaveTrader.net Recently, one of my members of  Elliottwavetrader  was in attendance at the 32 nd  Economic Outlook Symposium hosted by the Federal Reserve Bank of Chicago. On the first day, he sat in a room with 150 economists. When asked how many see a recession in 2019, all of two hands

Shutterstock photo So you think you're having good times With the boy that you just met Kicking sand from beach to beach Your clothes are soaking wet But if you look around and see A shadow on the run (on the run) Don't be too upset because it's just a paper sun - Traffic, Paper Sun Paper Sun was the

As Wall Street keeps its doors closed today in remembrance of George H W Bush the U S s 41st president and father of George W Bush the 43rd Tributes abound as market activity ceases for the day including a planned speech by Fed Chair Jerome Powell this afternoon which has been cancelled

Alopa.com ©