Popup Killers - Not just killing that Popup but also your Revenue!
With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage.
Companies use Popup killers as a marketing tool for
frustrated webusers - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.
New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer. While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.
** What do I mean?
(which is how some Popup killers work), then you wil get the
With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Popup killer enabled could kill more than that annoying
It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like. It won't work!
This could be costing you sales and applications.
** We tested it out!
We tested this on our Loans site (www.polarloans.co.uk">www.polarloans.co.uk). We
delivered 1,000 visits to the site where the application
We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it. We have a 10
fold increase in applications.
The only on-page changes were the Apply button links and we
drove the visits via PPC spend.
** What can you do?
It maybe time you looked at the major links on your site to
your product sale pages on affiliate links. If they are
switching them to normal HREF links and test the results.
You can always change them back if you need to but consider
the potential revenue option.
It certainly has worked for us!
Jason Hulott is Director of J2 Squared, leading specialists in www.j2-squared.com">Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
There are many remarkable things about this Presidency, so many in fact that we often lose sight of major changes. Just a couple of years ago, the idea that policy discussions and proposals would come in a series of early morning tweets would have been absurd, but that is where we currently are. The Trump tweets
Pre market activity is offering us something of a respite this morning with no major economic data points or major earnings reports expected ahead of the opening bell Once markets are open we will see a new read on August Consumer Sentiment Leading Economic Indicators for July and a Q2
The pound sterling concluded Wednesday trading in negative territory, dropping for the 11 th Â consecutive day against the U.S. dollar. That marked the longest losing streak by the currency since the 2008 financial crisis as the unraveling of a perfect storm pulls it down. For Britons heading for the holidays,
I am baffled by the amount of media coverage given to President Trump's targeted tariffs. So far these trade wars amount to a tempest in a teapot. [xxxmore] I have said it many times and I will say it again - nobody wins in a trade war. But the biggest loser is always the biggest exporter. However, the media
New Thursday morning economic data has just been released with fresh Initial and Continuing Jobless Claims Housing Starts and Building Permits and an updated Philly Fed survey read joining quarterly results from Walmart 160 WMT While the big box retailer outperformed expectations much
A slew of new economic data has hit the tape ahead of Wednesday s opening bell in addition to big names in the Retail sector continuing to report quarterly earnings results Retail Sales Productivity and Unit Labor Costs along with the latest Empire State Index join earnings results
As the U.S.-China trade war escalates, a growing number of analysts and organizations have increased warnings that further trade tensions could dent economic growth, consumer spending, and investment flows globallyâ€”all of which could curtail the worldâ€™s oil demand growth. Robust oil demand, geopolitical tensions,
U S stock index futures recorded solid gains ahead of market open on Tuesday as the Turkish lira staged a rebound After hitting an all time low and falling to 7 24 per dollar on Monday the Turkish lira finally rebounded rising more than 4 The Turkish lira had been under pressure that had
The rivalry between Saudi Arabia and Iran is becoming increasingly evident in the oil pricing policies of the two large Middle Eastern producers. The two countries are currently reigniting the market share and pricing war ahead of the returning U.S. sanctions on Iranian oil. Saudi Arabia, OPECâ€™s largest producer,
U S stock index futures wobbled ahead of market open on Monday as the Turkish lira continued to slide Last week s concerns over Turkey s economy continued to weigh on shares of major U S lenders leading to huge selloffs in global equity markets The Turkish lira fell as much as 20 at
U S stock index futures fell sharply lower on Friday as geopolitical conflicts between the United States and Russia as well as with Turkey dented investor s confidence Moreover prolonged trade war fears with China continue to dampen market sentiments On Aug 8 the U S government imposed
Understanding how to uniquely manage each client during periods of market volatility is a major issue for advisory firms. So, when you have the capability to predict each clientâ€™s reactions in advance of market movements, communication is straightforward, as you will understand their reactions to the mood of the
Would an economic metric that looks at GDP per employee be useful to guage the economy? What clues could it provide on the health of the economy? The St. Louis FedÂ posted in part: Some underlying long-term trends in the U.S. economy may blur our understanding of the current situation. Specifically,
U S stock index futures inched marginally higher on Thursday as robust second quarter 2018 earnings results lifted investor s confidence to step aside lingering trade conflict between the United States and China U S corporates have so far posted better than expected quarterly results After
The EIA justÂ revised down Â its forecast for U.S. oil production growth for 2018, an acknowledgement that pipeline constraints are slowing output gains in the Permian basin. The EIA believes the U.S. will average 10.68 million barrels per day (mb/d) this year, down 0.11 mb/d from last monthâ€™s estimate. It also