How To Build Your Sales


You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.

So what is joint venture marketing (or j/v)?

Speaking at the Information Marketing Boot Camp (http://www.dc-infobiz.com), Joint venture expert and entrepreneur John Alanis describes it as "a mutually beneficial agreement to sell similar products or services to customers or prospects."

You approach another entrepreneur and ask them if they'll endorse your product and allow you to mail to their customer list.

In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.

J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.

The first step is to find a suitable joint venture partner.

Where do you look?

Try your own customers first. Send out a letter or email announcing you're looking for a j/v partner. Be sure to tell them you're looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.

Another way of to find j/v partners is in trade publications. Look at the advertisers. You'll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you'd like to create a joint venture with them.

Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.

As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It's an excellent source for potential customers from newsletter subscriptions. It's an expensive directory to buy, but ask your library if they have a copy.

YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.

He has already established a relationship with his customers. You haven't. If his customers are satisfied with his product, then they'll much more open to receiving information from him about other products.

Without the endorsement, the customer response will drop significantly.

You can also ghost write the endorsement letter for your j/v partner and then have him sign it.

APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.

When sending out the letter proposing a joint venture partnership, be sure to do the following:

  • Offer to do all the work. You'll handle all the mailing, marketing documents, and product fulfilment.

  • Collect the customer money yourself and then send your j/v partner his cut for each sale.

  • Stress the fact that your partner will be "getting money for no work." This is a strong incentive for an entrepreneur to become your j/v partner.

  • You will deduct your mailing costs and other expenses first and then split the balance with the partner.

  • Always get your j/v partner to sign your letter agreeing to your terms.

  • Include an "exit clause." This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.

    By following these steps to a joint venture, you'll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.

    And, most importantly, you'll increase your sales.

    About The Author

    Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to dcinfobiz@GetResponse.com


    MORE RESOURCES:
    By  Chad Rixse, CRPS® It’s easy to feel spooked or pessimistic about the financial future with the endless material online. While there isn't sufficient evidence to suggest  a recession is anywhere near , that doesn’t mean you can’t be prepared. Financial preparedness should be built and maintained regardless of

    Thanksgiving is a very American holiday, and not just because that is where it originated. To me, as an immigrant to this nation, one of the best things about the national psyche here is the propensity to be thankful. The families of almost all Americans have, at some point in their history, been the victims of

    It s a truncated trading week with Thanksgiving this Thursday Of course this means 160 Black Friday 160 the traditional day of the year when retailers all across the country change the ink in their ledger books from red to black also happens this week which is also a half day for

    In past posts, I have stated that the pundits expectations of a devastating trade war was overblown. For October, there were a record number of loaded sea container imports that passed through the Ports of Los Angeles and Long Beach. The graph below shows the significant growth of import containers in October.

    Shutterstock photo For most retailers, the 2018 holiday shopping season will present their biggest opportunity of the year to engage with customers. It will also represent the bulk of their annual sales.  As a result, this time of year is crucial for retailers to achieve success. With that in mind, current

    It s almost as if a perfect storm of negative sentiment has descended on the markets in recent times from open critiques of Federal Reserve interest rate policy to tech leaders like 160 Facebook 160 FB 160 coming under fire for unsavory business conduct to plummeting oil prices

    Today, the European Central Bank (ECB) President, Mario Draghi, made an interesting comment. The amount of times that happens can be judged by the fact that when you enter “Mario” into Google, the suggestions include a lot of “Super Mario Brothers” themed searches along with several other Marios, but you have to get

    Some days there s just not much to talk about ahead of the opening bell for regular trading if there are big fluctuations in pre market activity often we must look overseas or to a particular company s unique set of circumstances to help explain the move Today is not that day we have plenty

    There is no need to take any action to halt the decline of oil prices that started a month ago, even though it accelerated sharply yesterday, with both Brent and WTI shedding 7 percent and more inside a day, Russia’s Energy Minister Alexander Novak said, as  quoted  by Reuters. Novak was speaking at an industry

    New 160 Consumer Price Index CPI 160 numbers were just released this morning following the Producer Price Index PPI that hit the tape last week These metrics track economic inflation in the U S based on how companies are pricing their offerings compared with how much customers

    Global oil demand will peak by 2040, according to a new report, although oil supply shortages could emerge before then. The International Energy Agency (IEA)  published  its highly-anticipated World Energy Outlook 2018 on Tuesday, one of the most important energy forecasting reports published each year. In this

    After a blood red Monday in the U S market indexes including more than 2 sell offs on both the Dow and Nasdaq including a 600 point drop in the Big 30 we see some green across the board in today s pre market albeit relatively slight A negative supply outlook for 160 Apple 160

    On the surface, things are going well in America. The unemployment rate — at 3.7 percent — is at  its lowest level in decades . Annual wage growth recently hit a nine-year high. And the latest figures from the Commerce Department show that the U.S. economy continues to grow. But that doesn’t mean all Americans are

    As traders get ready for Thanksgiving next week, it seems that they are being anything but thankful. Rather than concentrating on the good news about the economy that keeps on coming, the market is casting its thoughts far and wide to find things to be concerned about. That worry is focused on three things, all of

    Following the celebration of the 100 year anniversary of Armistice Day which brought an official end to what was then referred to as the war to end all wars in remembrance of all U S veterans we celebrate Veterans Day today It s a bank holiday and while the domestic stock market is open

  • Alopa.com ©