Affiliate Alternative; Google Adsense


The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.

sample modified to match sites color scheme:


www.hospital-software.com" target="_new">http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:


www.real-estate-supply.com" target="_new">http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:


www.police-supplies.com" target="_new">http://www.police-supplies.com (scroll to the bottom)


www.small-business-software.net" target="_new">http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author

Sharon Housley manages marketing for NotePage, Inc. www.notepage.net" target="_new">http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at www.softwaremarketingresource.com" target="_new">http://www.softwaremarketingresource.com, and www.small-business-software.net" target="_new">http://www.small-business-software.net


MORE RESOURCES:
For the last several months, the authors of the Cass Freight Index have  voiced economic concerns : While we are still not ready to turn completely negative in our outlook, we do think it is prudent to become more alert to each additional incoming data point on freight flow volume, and are more cautious today than

This week has been a worrying one for investors. Futures are indicating a bit of a bounce back early this morning and if that holds, the net effect of the last five days’ trading will not be that bad, with the S&P 500 losing only around one percent on the week. What is concerning is in part the way that has

We wake up this morning to a Friday pre market seemingly taking a breather from its negative sentiment most of this trading week and last with a little bit of everything to feed the kitty a softened tone on U S China trade tensions new Durable Goods orders and news from the U K that

Pre market futures are once again in the red this morning following Asian markets tumbling overnight The trade issue on either side of the Pacific Ocean especially with regard to the tech sector continues to wallow in something close to turmoil at this hour as the trade war between the U

The Tax Cuts and Jobs Act gave big business a permanent tax cut and some, but not all, small businesses a temporary tax reduction. What's wrong with that

More retailers are reporting quarterly earnings results as calendar Q1 earnings season finally puts itself in the books Plus we look forward to parsing through the released minutes from the Federal Open Market Committee FOMC which had decided not to raise or lower interest rates at

Yesterday, the White House announced a complete embargo on the Chinese tech company Huawei. There have long been suspicions in the U.S. that Huawei are using their U.S. tech sales to in some way benefit the Chinese government, and the tensions that produced finally came to a head yesterday with the ban. That ban

It s a slow day for new economic data this morning and we ve yet to hear anything newly definitive regarding the U S China trade war at this point today but there are plenty of new quarterly earnings results from a number of retailers Interestingly the following stocks all currently

Overview:   Equities are paring some of their recent losses.  The MSCI Asia Pacific Index is posting its first back-to-back gain in a month, led by a more than 1% rally in China.  Heightened prospects for an Australian rate cut in a few weeks helped extend the run in the local equity market to a new record high. 

Major U S tech companies are taking the next step in the U S China trade war refusing to supply parts and technology to Chinese telecom giant Huawei 160 Intel 160 INTC 160 Qualcomm 160 QCOM and 160 Alphabet 160 GOOGL 160 are declining shipments of computer chips

After a three-session rally from Tuesday through Thursday that almost erased the 700+ point decline suffered on Monday, U.S. stocks ended Friday’s session on a downbeat note as reports emerged that trade negotiations between the U.S. and China had reached a stalemate. “Scheduling for the next round of negotiations

Sea container imports continue to indicate a weak (but possibly improving) U.S. economy. On the other hand, the rate of growth for export containers improved this month - with year-over-year growth (comparing April 2018 to April 2019) deep in expansion. Export growth generally correlates with the global economy.

“Headline risk” is a well-known phenomenon in trading and investing. Investopedia defines it as “the possibility that a news story will adversely affect a stock's price” or, as they point out, the stock market as a whole. I would add another danger: That headlines can prompt people into making trades that make

Following a Thursday trading session where all systems were go strong economic data better than expected earnings results from 160 Walmart 160 WMT 160 and elsewhere and a perceived cooling of tensions in the U S China trade war Friday s pre market paints a different

More economic data this morning brings more grist for the mill in the markets plus we see Q1 earnings results from big box retail giant 160 Walmart 160 WMT And for the first time in a while everything seems to be coming up roses Initial Jobless Claims 160 fell by 16 000 to 212K

Alopa.com ©