Affiliate Alternative; Google Adsense


The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.

sample modified to match sites color scheme:


www.hospital-software.com" target="_new">http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:


www.real-estate-supply.com" target="_new">http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:


www.police-supplies.com" target="_new">http://www.police-supplies.com (scroll to the bottom)


www.small-business-software.net" target="_new">http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author

Sharon Housley manages marketing for NotePage, Inc. www.notepage.net" target="_new">http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at www.softwaremarketingresource.com" target="_new">http://www.softwaremarketingresource.com, and www.small-business-software.net" target="_new">http://www.small-business-software.net


MORE RESOURCES:
We start a new week of trading waking up to lower market closes across the Pacific with Asian indexes like the Nikkei in Japan 2 and Hong Kong 1 2 This came on the heels of big drops in Chinese imports and exports which fell precipitously from the month of October to November

US Census says manufacturing new orders declined in October. On the other hand, the Federal Reserve says Industrial Production subindex manufacturing improved in October - but the year-over-year rate of growth slowed. Part of the difference between US Census and the Federal Reserve's views on manufacturing:

Fresh economic data in the form of new 160 non farm payroll numbers 160 for November have been released this morning by the Bureau of Labor Statistics BLS and the results have swung pre market futures into the green This is interesting considering the headline number of 155K new jobs

If you have a set of specific set of skills, look no further than the Midwest for your next job. With lower unemployment and higher job-opening rates that the rest of the country, the Midwest now finds itself in a situation in which it significantly lacks skilled workers. Although the economy in nine Midwestern and

Over the last few days, there has been some talk about an ominous sounding technical chart pattern that has looked imminent for a while, and if the S&P 500 closes anywhere close to the levels indicated by futures this morning, will be achieved today. This thing is known as a “death cross,” which, admittedly, sounds

New private sector 160 ADP 160 ADP 160 payroll numbers 160 for November have come out this morning one day before non farm payroll results from the BLS government survey will be released and for the first time in recent memory these figures have come up a bit short of

The oil market is understandably in a state of suspense this week, eagerly fixated on the events unfolding in Vienna. But regardless of what happens, the market is in for a potentially rough ride as we head into 2019, with a series of economic headwinds threatening demand. The S&P 500 is set to peak, corporate

By Avi Gilburt, ElliottWaveTrader.net Recently, one of my members of  Elliottwavetrader  was in attendance at the 32 nd  Economic Outlook Symposium hosted by the Federal Reserve Bank of Chicago. On the first day, he sat in a room with 150 economists. When asked how many see a recession in 2019, all of two hands

Shutterstock photo So you think you're having good times With the boy that you just met Kicking sand from beach to beach Your clothes are soaking wet But if you look around and see A shadow on the run (on the run) Don't be too upset because it's just a paper sun - Traffic, Paper Sun Paper Sun was the

As Wall Street keeps its doors closed today in remembrance of George H W Bush the U S s 41st president and father of George W Bush the 43rd Tributes abound as market activity ceases for the day including a planned speech by Fed Chair Jerome Powell this afternoon which has been cancelled

Shutterstock photo Nasdaq and NYSE are closed today, in accordance with the national day of mourning declared by President Trump, to honor the life of George H. W. Bush, the forty-first President of the United States. It is then appropriate to look back on the life and legacy of “41” from a market and economic

By Chilton REIT Team ByChilton REIT Team The retail REIT sector Bloomberg BBRERTL which includes malls and shopping centers underperformed the MSCI US REIT Index Bloomberg RMZ in both 2016 and 2017 by an average of 870 basis points bps on a total return basis Year to date

Shutterstock photo We in equity markets sometimes take for granted the level of transparency and the quality of information available.  We forget how that creates a competitive market for bids and offers that benefits all investors. What a National Bid and Best Offer (NBBO)? Learn more here . Not all

By Samuel Smith BySamuel Smith See Samuel s recent article on Kite Realty Group KRG here See Samuel s recent article on Kite Realty Group KRG See Samuel s recent article on Kite Realty Group KRG herehere See also Uniti Group Inc

The emergence of dedicated business news channels and the 24-hour news cycle mean that investors have become aware of the faddish nature of financial markets. Every once in a while, a concept or phrase takes center-stage, and every talking head becomes obsessed with a topic. Of course, no one thing is usually

Alopa.com ©