Google AdWords Clobbers Affiliate Sellers


First, we must understand their point of view. Unlike some other search engines, Google is committed to providing the best quality search results possible. That is an admirable effort, and they are certainly not setting out to do harm to their loyal advertisers who bring them millions in ad revenue each month.

However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as a landing page.

Google's reasoning is this.

For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.

Here is an example.

Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself.

From Google's viewpoint, and mine as well, that was not a quality search result.

Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.

At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.

So What's The Solution?

There are three things that can be done to regain that exposure.

1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.

2. - Create a redirect page on your website that will feed to the seller's page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this may be regarded as somewhat sneaky or unethical.

3. - The best answer can be spelled out in just two words - Content Pages.

To clarify, a content page is just a simple webpage, hosted on your own website, that presents a short (500 words or less) report relating to the product itself or to the related niche.

And of course, your affiliate link will be embedded into that content, rather than being used as a direct link in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.

Now, I'm a firm believer in content pages. They not only make your site more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sale and a loss when there happens to be a weak salesletter on the seller's website.

Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential customers several buying options to shop from.

Where Can You Get Content Pages?

It isn't as tough as it might sound. Here are two ways to go about it.

1 - Write the content yourself. Stick to the topic and use relevant keywords/keyphrases to tweak the reader's interest, and that of the search engines as well. A personalized review of the product usually works best, offering your own experience in using it, and your resulting benefits. Then format the content as HTML, optimize the page for search engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign.

2 - Search for topic related pre-written articles at sites like EzineArticles.com and place your affiliate link(s) in a short blurb before and after the article itself.

Be aware that the terms of use on most public articles do not allow you to edit the body of the article itself, or to omit the author's resource box. Check to make sure you can effectively use the article and still abide by all terms of use.

Dan B. Cauthron is a 30 year direct marketing veteran and has been successful on the Net since 2000.

Subscribe to his original content No Nonsense *Revenew Quick Tips* NEWSLetter and receive Dan's Hand Picked eMarketing Success Library free of charge - DanBCauthron.com">http://DanBCauthron.com


MORE RESOURCES:
This morning we see three key reports of economic data for investors to mull over Major U S indexes now have their eyes on a possible ninth straight week of closing in the green but based on more speculation and hopefulness than actual statistics Being Thursday we have new weekly

We remain lacking on normal economic data ahead of today s opening bell not only because Q4 earnings season s deluge has dwindled but because the overhangs of the 5 week government shutdown has continued delays in data such as the January Housing Starts and Building Permits that had

To kick off a shortened week due to Presidents Day Monday we see a much lighter calendar both in economic data and Q4 earnings releases Aside from a report on the February Home Builders Index due after the opening bell and a few key earnings reports so far this morning we re notably

As I have pointed out on many occasions in the last few months, the big move down in stocks at the end of last year wasn’t about anything that actually happened. While Q4 wasn’t exactly a barnburner, it wasn’t a disaster either. Job growth remained strong, wages were starting to pick up as a result and, most

The market surged on Friday, driven by renewed optimism that when the March 1 deadline comes around, the U.S. and China would have already shaken hands on a trade truce. Tariff-related rhetoric and thoughts of an economic slowdown had become a restraint, particularly amid the recent market rebound. Was it a “head

Data collection is no justification for increasing investor

Retail sales for December 2018 showed consumers backed away from the spending trough. Is this a precursor for things to come? Retail sales release for December was delayed due to the government shutdown. To understand graphically how bad the headline data was for retail sales, the graph below adjusts the

Import and Export Prices 160 for the month of January have been released ahead of this morning s opening bell with results much as we ve seen with recent economic metrics coming up short of estimates Import Prices month over month hit 0 5 lower than the 0 3 expected

Gold prices have been down ever since the precious metal hit all-time highs of nearly $1,900/oz eight years ago. That’s quite a long time, and a nice rally appears overdue. Well, one Wall Street punter thinks that time is just right to purchase the commodity. Bernstein says investors should look at gold and gold

Futures have swung to negative levels following three main economic metrics hitting the tape before Thursday s opening bell Happy Valentine s Day BTW everybody Perhaps early traders are still trying to digest what these figures mean and none are cataclysmic though all are worse

Adobe stock A new study has found that a horrifying 530,000 families turn to bankruptcy each year due to medical bills they can’t pay. In the end, it’s easier to declare bankruptcy than to allow oneself to drown in medical expenses. That’s how you know when a country is broken. According to researchers of a

The American political discourse has changed since the 2018 midterm election. Enthusiasm and passion were to be found on the left-wing of the Democratic Party. A new sense of hope and mission replaced the defeatism and cynicism seen in 2016. Some identified with democratic socialism, but in the political rhetoric the

Pre market futures are again trading up today as expectations continue to be favorable for two things that have yet to be officially resolved the U S China trade war where an increase on the current 10 tariffs on Chinese goods is scheduled to increase to 25 March 1st and a budget

Following an optimistic start to the year and the  best January ever  for oil prices, hedge funds and other money managers began the month of February more cautiously as fears about global economic growth outweighed (again) OPEC’s cuts and U.S. sanctions on Venezuela and Iran. In the latest reporting week to

Chinese President Xi Jinping hatched " Made in China 2025”,   it didn’t go down well with many world leader, especially in Western economies. And now Germany has proposed an equally abrasive push. Germany’s economic affairs minister, Peter Altmaier, has launched an ambitious and somewhat controversial industrial

Alopa.com ©